Alaska bound with Norwegian Cruise Lines
Alaska bound with Norwegian Cruise Lines
Dramatic imagery contrasting vast wilderness with cruise ship luxury is now on view from seasoned lifestyle, travel/hospitality photographer and director Kevin Steele in his campaign for Norwegian Cruise Lines. “Feel Free to Let the Outside In" is a breath of fresh air that puts you in the moment and makes you feel “I want to be there.”
Kevin delivers the whole package—strong composition with the use of color and light are at the heart of each authentic scene. Shooting wide he creates a sublime focal point where we get to see people engaged with the cinematic beauty and unique activities of the Alaskan landscape.
“This was such a wonderful shoot,” says Kevin, "Alaska holds a special place in my heart as I spent a few adventurous summers exploring there. Some of the best moments on our shoot came from the unexpected: a lot of careful planning lets us be open to serendipity and to creating those emotional connections and landscapes."
Shot on location in two phases, the first was land-based presenting a range of outdoor excursions with guests enjoying sea kayaking, hiking on glaciers, canoeing on iceberg-strewn lakes and scouting for wildlife.
Onboard for the second phase are scenes of the ship’s luxurious accommodations as well as dining, dancing, entertainment, fitness and sharing a warm cocktail moment against majestic backgrounds. Kevin is a pro at capturing the romance and adventure of freestyle cruising offered only with a Norwegian Cruise Lines vacation.
“Feel Free to Let the Outside In” lives online, in print advertising, direct mail, social media and broadcast.